July 17th, 2018
The newest hotel designs are taking a multi-generational appeal. Today’s hospitality guests are families on vacation, the business traveler, Millennials, and couples who enjoy their journey to different cities.
Multigenerational appeal should be kept in mind for both new construction and renovations of existing hotels. New research finds guests of all types and ages choose their hotel for basically the same reasons. Comfortable bed, great towels, and a very clean room. But the key to transcend generations for great reviews and keeps guests coming back, is the design.
The top priority is to create a WOW factor
A unique design element, guests won’t see anywhere else, something unexpected and iconic, a great area for a photo op or the ever popular selfie. A component that brings approachable excitement to the building.
Guests of all ages prefer quality lighting
Lighting is important for all types of guests. Research has found even the younger generation appreciate a well lit room. LED lighting not only encourages guest retention, but also saves energy and money.
Create a one of a kind experience
The overall experience is what will keep guests coming back, according to the latest studies. Incorporating a design balance of elements, textures, fabrics, and colors that are appealing to multiple generations.
People of all generations are using gathering place more than ever, whether it is to meet family and friends, or to grab a bite to eat. This space should feel comfortable, filled with neutral colors, unusual fabrics, leathers or vinyl, and a fun splash of color.
In addition to interior and exterior construction and renovations, SWET Construction Group has partnered with Swetmon & Associates to offer in house interior design service. Shawn Swetmon is a NCIDQ certificate holder with over 20 years of experience in the multi-family/hospitality industry.
We take pride in bringing out the best each location, pleasing to each generation of guests. Not only will our construction and designs keep guests coming back, they will leave great reviews.